Coffee Sleeve Marketing Opportunity
Our Community Partner Marketing Program offers a unique opportunity for locally owned businesses to display their company name, logo and product information on our coffee cup sleeves AND at the same time to provide a small counter-top display in our shop during the sleeve distribution period. Over 80% of customers use our coffee sleeves resulting in the generation of approximately 8,000 customer contacts each month. We have always used these sleeves exclusively to market our own stores… but now your business can share in this company awareness initiative. As a small, locally owned business, we know how difficult it is to compete effectively in today’s corporate-dominated retail and service environment. Our commitment to supporting the development of locally owned businesses is demonstrated in the basic elements of this program:
- The Community Partner advertising opportunity is ONLY available to locally owned businesses that operate principally or exclusively in Licking County.
- The program cost has been designed to “share” in the cost of the coffee cup sleeves.
Your business has the following options in utilizing this program:
The sleeves are printed on white Kraft paper. The River Road Coffeehouse logo and store locations/phone numbers are printed on the reverse side of the sleeve where the seam and patent number are located. The Community Partner advertisement is located on the front of the sleeve and includes a print area of 3 and ¾ inches wide by 2 inches in height. The system can print one of four colors for each of the four ½ inch band zones (each band zone is ½ inch in heighth).
During the sleeve distribution period, your business may also furnish us a small counter-top display poster and brochures or coupons for distribution. This display will be located adjacent to our front counter and offers our “inside” customers an opportunity to obtain additional information about your business and its products or services.
To place your order or for further questions, please contact Mark Forman, Director for Community Relations at 740-403-8178 or e-mail mark@riverroadcoffeehouse.com

